Camp Joli-B, a french only camp in Quebec needed a new brochure to update their look. The client wanted a look that appealed more to a younger audience than their existing materials did.
The image illustrates the curiosity and adventure that campers discover at Camp Joli-B. We then surrounded the image with various camp images to engage past campers.
We started with the brochure and then, with client direction, we also designed t-shirts.