Butcher's Daughter was an in-house brand we developed for Goodness Me stores under which they can market their own line of meat products.
Our goal was to present a healthy, down-home, farm-fresh look that reflected the values that Goodness Me representes.
We developed a printed butcher wrap paper with a typographic design which explained the various advantages Goodness Me's products provided. By using a paper wrap instead of plastic and styrofoam we carried the green message through to the packaging itself.
For existing product that was already packaged, we created a label that matched the look of the wrap which was be applied to product already in-store.